Airline News

Tweeting threats from inside an aircraft is not a way to prove you have what it takes to keep aviation safe. But anyone with two fingers of sense knows that.

After seeing the product first hand, we can say that in this case pictures paint insufficient words. We could write many more, but to keep it simple: The perks and extras are bound to encourage plenty of repeat customers.

Airlines' most creative content marketing efforts are coming through in their in-flight safety videos, which are as popular online as their on actual planes. They now need to take this creativity to other aspects of their marketing strategy.

The way United's Rainey talks about unbundling and rebundling products for maximum revenue it seems like an exercise in razzmatazz rather than giving customers something of enhanced value.

Having plenty of rewards seats means nothing if airlines don't make it easier for travelers to redeem their rewards points, something that's becoming harder to do as programs become more revenue-based.

This infrastructure is supported by demand for many applications beyond aviation, but the business benefits of connected aircraft build a compelling case for airlines.

What are we missing here?

Air New Zealand was one of the first airlines to infuse creativity into otherwise stale safety videos and continues to improve on the concepts as other airlines catch on to its success.

Hybrid IFE/wIFE and “hand-me-down” mixed installations are where we’re headed industry-wide for video entertainment, but—some apps aside—the always-reliable in-flight magazine will continue to enjoy pride of place in the seat pocket in front of you.

Will U.S. airlines try to get the NFL and the MLB on their side?