Airbnb Tests Loyalty Benefits. Chesky Says Program ‘Could Be a Massive Accelerant’
Photo Credit: Airbnb guests standing in Cape Town, South Africa. Airbnb
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In 2018, Airbnb had a "superguest" loyalty plan in the works to reward frequent guests with premium benefits, but it never came to be. Might the loyalty benefits being tested resurrect some of those plans?
Airbnb executives have discussed launching a loyalty program for years, and now the company is finally running tests.
During last week’s earnings call, CEO Brian Chesky said the company is experimenting with multiple approaches.
"And we are actually testing a lot of different tracks," Chesky said. "So we're testing different benefits that could be in the loyalty program. And based on the results of those tests, we'll eventually package them and release the loyalty program."
Chesky noted that the company reported strong growth without a loyalty program or sponsored listings — another product that
