Saudi Arabia Reports 5% Gain in 2025 Visits, Tops 120 Million

Key Points

• Saudi Arabia welcomed 122 million visitors in 2025, marking a 5% increase and $81 billion in tourism spending.
• Major projects and luxury hotel developments aim to attract high-yield tourists, but there is a structural gap in mid-scale and budget accommodations.
• Religious tourism is foundational to the sector, with ambitious targets for Umrah pilgrims and several mega events planned to boost international arrivals.

Summary

Saudi Arabia saw a 5% rise in domestic and international visitors in 2025, reaching 122 million and nearly $81 billion in tourism spending. To achieve its Vision 2030 goal of 150 million visitors, the kingdom is investing heavily in luxury tourism infrastructure and marquee projects like Neom and Red Sea Global. However, a structural imbalance in hotel supply persists, particularly for mid-scale and budget travelers, even as religious tourism and mega events remain central to Saudi Arabia’s tourism growth strategy.