Oyo-Parent Prism Unifies Premium Hotels Under New ‘CheckIn’ Brand
Photo Credit: Oyo Founder and CEO Ritesh Agarwal at the Skift Global Forum in New York. Skift
Skift Take
CheckIn shows how Prism is trying to reinvent itself for a new kind of Indian traveler. It built its empire on budget hotels, but the company now sees its future in catering to people willing to pay more for better stays.
Oyo-parent Prism on Friday said it has bundled its higher-end hotels into a single new brand called CheckIn. The collection brings together Oyo’s upscale chains Townhouse, Clubhouse, Sunday Hotels, Belvilla, and Palette. With more than 1,300 hotels across India, Prism said CheckIn is now the country’s largest premium mid-market hotel network.
The move is part of Oyo’s push upmarket. For years, the company was best known for budget stays. But rising incomes in India and changing travel habits have shifted its focus to pricier hotels.
Earlier this year, at the Skift India Forum, Founder and CEO Ritesh Agarwal had said the hotel operator is pursuing an aggres
