OpenAI Launches ChatGPT Agent Mode: What It Could Mean for the Travel Industry


Skift Take

ChatGPT Agent could be a game changer for travel. It can make real bookings. But will people trust AI with their money, logins and bank details?

OpenAI on Thursday unveiled a new capability for its ChatGPT chatbot called agent mode, and it’s more than just a smarter chatbot. 

So what's new? The agent can now take real action: it can browse the web, run code, analyze files, log into websites with your permission, and deliver full reports or slideshows.

More significantly for travel, it can navigate websites, drag and drop items, use a cursor to click around, add products to carts, and even complete bookings for hotels, tours and flights.

Where is ChatGPT Agent Available?

It is currently rolling out in most countries where ChatGPT is currently available. “It’s starting to rollout to Pro, Plus, and Team users, with availability for Enterprise and Education users coming later this summer,” ChatGPT said, adding that this includes countries where the chatbot is available in Asia.

Some countries, such as China, have banned the chatbo