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‘It’s Like Being in an Oven:’ How Extreme Heat Is Changing Travel

Skift Take

Climate disruption isn’t just a future threat - it’s already changing the way we travel. Businesses have no choice but to adapt.

When Europe experienced one of its hottest heatwaves ever in 2016, Ivan Vukovic, a tour operator in Dubrovnik, thought it was going to be a one off. Turns out it was just the start. 

Records have been broken almost every year since. 2024 was the hottest recorded year in Europe, the fastest warming continent – temperatures hit 49 degrees Celsius (120 degrees Farenheit). 

“I just thought 2016 was one of those summers which happens once every 20 years, but then it started to get extremely hot all the time,” Vukovic said. “The heat just lasts longer. We see days and days of temperatures over 30 degrees. That never used to be the case.”

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Dubrovnik, famed for its UNESCO listed old town and a key Mediterranean cruise stop, is one of the most visited cities in the world. Like many other businesses in southern Europe, Vukovic has had to change the way he runs things at his company, Dubrovnik Tours.

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