What is Driving Trip Decisions of Indian Travelers
Photo Credit: An Indian family at the Monkeyland Primate Sanctuary in South Africa. South Africa Tourism
Skift Take
Indian travelers are looking at social media for inspiration and technology for personalization as promotion channels shift. However, this means that industry players need to up their game to remain relevant.
For 50% of Indian travelers, travel influencers are a key source of inspiration for deciding their next destination, a report by travel technology company Amadeus has revealed. This figure is nearly double that of the U.S., and significantly higher than other countries such as the UK, Germany, and France, Amadeus said.
The report noted that the channels driving travel have shifted, with social media ads and travel influencers rising the most in influence over the last five years. Meanwhile, legacy promotion channels such as newspapers, in-person travel agents, and TV ads have been witnessing a fluctuation in importance.
Earlier this year, online travel company Agoda had also said that Instagram has become the biggest source of travel inspiration for Indian Gen Z travelers. Beyond social media, digital platforms such as Google searches, travel blogs or vlogs, and travel apps are the go-to for the travelers in this generation. These sources are replaci
