U.S. Tourism Without China and New Competition – Brand USA Chief
Photo Credit: Lincoln Memorial. Photo Credit: Ryan Stone Unsplash / Ryan Stone
Skift Take
If the U.S. can't get Chinese tourists back, it will have to up its game attracting tourists from other international markets to make up for the spending shortfall.
International travel to the U.S. has not returned to its 2019 peak, though some markets are doing better than others. Germany, for example, likely needs another year to recover, while India should exceed it this year, said Brand USA President and CEO Chris Thompson. None of that, however, will be enough to make up for the loss of China.
Thompson spoke with Skift at the Destinations International Annual Conference about why the U.S.’s travel industry can’t make a full recovery without China, what Brand USA is doing with $250 million in federal relief funds help to jumpstart international tourism, and how the U.S. can stay globally competitive as destinations in Asia improve their tourist infrastructure and marketing.
Skift spoke with several CEOs of the destination marketing organizations from top U.S. tourist destinations. Among the top issues:
Securing the 2026 FIFA World Cup final game. The damage visa delays do to international marketing.
