What’s behind Australia’s “Best Jobs in the World” tourism stunt?
Photo Caption: Tourism Australia is teaming up with industry and state tourism partners to offer six "Best Job in the World". Photo courtesy Tourism Australia.
Skift Take
Australia has the double whammy of an economic problem & the tyranny of distance, and needs workers to spur tourism jobs, and in turn build up tourism itself.
Behind Australia's "Best Jobs in the World" promotion lies a serious goal: resuscitating the country’s tourism industry, which...has about 36,000 unfilled positions and has been hit hard by a strong
