JetBlue considering Wi-Fi game-changer: Free for everyone
Photo Credit: JetBlue believes its Ka-band Wi-Fi service will be far superior to the spotty service that's the norm from other carriers' ground-based systems. JetBlue
Skift Take
JetBlue is intent on increasing its fee revenue, but if it ultimately decides to offer free Wi-Fi on its flights on an ongoing basis, that would certainly be a development that other airlines will have to pay attention to.
As JetBlue gets set to install satellite-based Wi-Fi on its first aircraft, it is considering a game-changing move -- making it available to passengers for free beyond the initial promotional period.
JetBlue has been slow in joining the Wi-Fi parade, and as it readies its first installations of Ka-band-based Wi-Fi from ViaSat in the next few months, JetBlue CEO Dave Barger notes that the Wi-Fi will be free on the first 30 A320 aircraft.
That had been previously announced.
But, kicking off the The J.P. Morgan Aviation, Transportation & Defense Conference today, Barger held out hope that the promotional free-Wi-Fi p
