Sonder Makes Modest Progress on Long-Term Corporate Travel Bet
Photo Caption: Sonder co-founder and CEO Francis Davidson at Skift Global Forum 2021.
Skift Take
Sonder's growth is slowing by design and because of macroeconomic conditions. It is committed to the promised land of 2023, when it hopes to turn red ink to green.
Property manager Sonder is positioning itself long-term to take advantage of higher-spending business travelers, and added 200 corporate travel accounts — and a former CWT CEO to its board — during the third quarter.
The company finished the September quarter with 600 business travel accounts, up from 400 at the end of the second quarter, and appointed Michelle Frymire, who served as the boss of travel management company CWT for 13 months through May 2022, to the Sonder board of directors to provide advice on the corporate travel push.
Business travel won't be a significant part of Sonder's mix anytime soon as its foray into the sector comes in a muted post-pandemic corporate travel enviro
