Costa Rica Offers Lessons in Converting Short-Term Tourists to Digital Nomads
Photo Credit: A remote worker sits on the beach with a suitcase and works while on vacation. Unsplash / Anastasia Nelen
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Expect more destinations to develop marketing strategies to convince tourists to stick around much longer — as digital nomads.
As more destinations provide visas specifically for digital nomads, some are using them as an opportunity to discover marketing strategies around convincing tourists to be digital nomads willing to stay longer. Costa Rica became the latest country to embark on this opportunity when it made digital nomad visas available in July.
Under their program, digital nomad visa holders can stay up to three months and then extend their stay for up to two years, according to Costa Rica Minister of Tourism William Rodríguez. They can open a bank account locally, will be exempt from income taxes, use their home country’s driver’s license and pay no import taxes on computers and other remote work equipment.
Once a buzzword, the
