But is the country being transparent enough in its marketing messages to really convey what "ecotourism" really is, or just how sustainable Costa Rica really is for travelers, locals, and indigenous flora and fauna alike?
This video got all of us laughing, two thumbs up to Costa Rica for raising awareness in a funny way.
There is plenty of room for debate over Ethical Traveler's choices and methodologies, but this is a useful list for travelers sensitive to use as a measuring stick to make their own choices.
Broader use of the country brand is good for companies that can promote the official stamp and Costa Rica, which can further brand itself as an eco-friendly destination.
The more easy routes into Costa Rica from the U.S. and Latin America, the better.
Usually we'd be against someone rewriting a story to make others happy, but in this case it appears it will allow the story to reach a wider audience that may make the proper changes.
Costa Rica's communications minister responded to the country's exclusion from the 2014 list of top destinations for ethical travel by seeking to spread the blame elsewhere. He's obviously a politician, and isn't doing the the country's global brand any favors.
Taking time to periodically restore and retouch history's oldest artifacts is a risk more countries have to take in order to protect sites from human destruction, an unfortunate side effect of tourism.
The U.S. is trying to help Costa Rica keep its drug problem under control, but there's something about foxes and hen houses here that, despite best intentions, doesn't fortel a successful endeavour.