HomeToGo Accelerated Its Direct Bookings in the Second Quarter
Photo Caption: Hometogo rented out this castle in Longuefuye, France.
Skift Take
HomeToGo is among a bevy of newly public companies that vow to get to a semblance of profitability in 2023. They are tired of seeing their share prices pummeled.
HomeToGo, founded as a vacation rental price comparison site in 2014, generated more than half — 56.8 percent, to be precise — of its bookings on its own platforms in the second quarter, the company reported.
That's up from 44 percent in full-year 2021.
So instead of merely transferring travelers to partner websites when they are ready to book book a vacation rental, HomeToGo is increasingly facilitating the bookings on
