Choice Hotels Ready to Capture More Spontaneous Vacationers This Summer
Photo Credit: Cambria Hotel Nashville. Choice Hotels International
Skift Take
Choice can boast a strong set of first-quarter results, but the hotel group thinks the best is yet to come with a summer of impromptu road trips ahead.
Choice Hotels is gearing up for a busy summer, with its extended stay and roadside properties likely to benefit if American tourists shun Europe this year.
There’s even a marketing campaign that will “take advantage of spontaneous trips,” said president and CEO Patrick Pacious during an earnings call on Tuesday.
“More domestic road trips will be taken by people than pre-pandemic,” he added. “We have 4,000 hotels within a mile of an interstate exit, we have 2,000 near beaches and national parks. Our hotels are in the right location for guests wanting the great outdoors”
Pacious also ambitiously pl
