Visit Scotland creates meme of cardigan-clad Shetland ponies for new ad campaign

Samantha Shankman

January 24th, 2013 at 4:16 AM EST

Photo Credit: Shetland ponies in cardigans launching the Year of Natural Scotland 2013. Shetland, Scotland. Flickr / VisitScotland

Skift Take

Turkish Airlines pimps out famous athletes, Air New Zealand sets up its pervy puppet with Lohan, Norway plays off Edvard Munch’s Scream, and so go travel companies’ viral ad attempts.

In order to drum up some interest amongst tourists, the national tourist board of Scotland recently conducted a lighthearted photo shoot involving a couple of Shetland ponies wearing eye-catching card

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