Want better in-flight movies? Qantas tracks movie choices to keep selection fresh by Skift

Skift Take

Could Qantas be diligently keeping track of the movie selections with the prospect of one day charging for IFE, or is it looking to make up for the fact that there’s no longer Internet on international flights?

Qantas has given customers more power over their inflight entertainment by letting them rate the films they watch on board.

The ratings system provides anonymous, daily statistics from both domestic and international aircraft, a Qantas spokesperson said. It allows the Qantas’ entertainment programmers to track all movies, TV programs and even CDs for popularity.

Most Popular Films onboard Qantas in 2012
1.    Iron Lady (1.5million views)
2.    Mission Impossible: Ghost Protocol
3.    Killer Elite
4.    Puss in Boots
5.    Inception
6.    Hunger Games
7.    Sherlock Holmes: A Game of Shadows
8.    Avengers
9.    Dolphin Tale
10. Megamind

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Want better in-flight movies? Qantas tracks movie choices to keep selection fresh

Skift Take

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First read is on us.
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First read is on us.

Want better in-flight movies? Qantas tracks movie choices to keep selection fresh

Skift Take

Up Next

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Canada Is the Top Source of U.S. Travel – Now Visits Are Trending Down

Asia’s Airlines Crack Down on Lithium Batteries as Fire Risks Rise

New Loyalty Program Journey Targets Independent Boutique Hotels

Q&A: How Sandals Resorts’ New Campaign Champions Caribbean Authenticity

First read is on us.Subscribe to read more essential travel industry news.

First read is on us.
Subscribe to read more essential travel industry news.