Want better in-flight movies? Qantas tracks movie choices to keep selection fresh

Samantha Shankman

January 8th, 2013 at 11:58 AM EST

Photo Credit: Qantas 767 touches down at Sydney Airport. Flickr / Simon Sees

Skift Take

Could Qantas be diligently keeping track of the movie selections with the prospect of one day charging for IFE, or is it looking to make up for the fact that there’s no longer Internet on international flights?

Qantas has given customers more power over their inflight entertainment by letting them rate the films they watch on board. The ratings system provides anonymous, daily statistics from both domesti

Cruises

The Alaska Experiment That Could Reshape How Cruise Lines Navigate Wildlife

Alaska’s reputation as a bucket list cruise destination rests largely on its wildlife encounters, especially whale sightings. MSC Cruises is treating its first season in the region as a research opportunity, exploring how marine science can guide operations in high-density wildlife corridors.

MSC Cruises + Skift | 1 week ago

Airbnb’s Brian Chesky Is Creating an AI Lab

Is Brian Chesky development of a new AI Lab outside of Airbnb an acknowledgement that building AI capabilities within Airbnb hasn't been up to par? Or are some tech developments like AI too large to sit out without having more skin in the game?

Dennis Schaal | 8 hours ago

Tourism

The U.S.’ Own Goal: Why World Cup Expectations Deflated

World Cup host cities were promised a once-in-a-generation tourism surge. The lift is real, but some cities’ results are well below expectations.

Bailey Schulz | 13 hours ago

Hotels

Why Hotel AI Keeps Cutting Costs Instead of Making Money

AI can't sell what hotel systems can't see. Until room-level data, guest behavior, and service pricing live in one connected system, the industry's AI gains will stay stuck on the cost efficiency side of the ledger.

Adriana Lee | 14 hours ago

Tourism

Canada Is Looking for a New Caribbean. Most Destinations Are Not Ready to Be Found

Canada's three winter sun standbys — the U.S., Cuba, and Mexico — are all in trouble at the same time. The Caribbean has never had a better opening. Most destinations are not ready to walk through it.

Oliver Martin and Emilie Ehrman | 15 hours ago

First read is on us.

Get unlimited access with Skift Pro.

Unlock your next read

Want better in-flight movies? Qantas tracks movie choices to keep selection fresh

Skift Take

Get unlimited access with Skift Pro.

BILLED ANNUALLY

BILLED MONTHLY

Unlock your next read

First read is on us.

Skift Take

Share