Full Video: Tripadvisor CEO Stephen Kaufer at Skift Global Forum 2021
Skift Take
Many observers will be watching the trajectory of Tripadvisor Plus in 2022. In the video, Tripadvisor's Steve Kaufer details his thinking behind the strategy changes.
Tripadvisor President and CEO Stephen Kaufer spoke with Skift Senior Research Analyst Seth Borko at Skift Global Forum 2021. The two discussed the theme “A Return to Experience: Building New Models for Travel’s Future.”
You can watch a full video of their discussion as well as read a transcript of it, below.
https://www.youtube.com/watch?v=klmMvxVOE98Seth Borko: Hello, everybody. Thank you for sticking with us this afternoon. Steve, thank you so much for joining us.
Stephen Kaufer: My pleasure, absolutely.
Borko: I'll just remind everyone. I think we're going to try and take some questions with the session. So if you want to submit them online, we'll try and get some at the end if we have time.
Kaufer: Perfect.
Borko: Steve, I want to start talking a bit about the elephant in the room, which is TripAdvisor Plus. So that is your travel membership subscription club, $99 a year. And you just made some c
