South Korea’s New Tourism Campaign With 161 Million Views Online Already
Photo Credit: South Korea showcases rural and modern landscapes in its new campaign, to blended K-pop and folk music. KTO / Courtesy of Korea Tourism Organization
Skift Take
Show, don't preach — that's what other destinations can glean from Korea's viral campaign.
When Covid hit, South Korea stood out of the pack in its handling of the pandemic, thanks to its past experience in handling the Middle East Respiratory Syndrome. Its rapid response with drive through testing, tracking and tracing helped to flatten the curve and keep businesses open until late 2020.
Like many countries, however, multiple surges of the virus eventually led to stricter restrictions, though South Korea has still managed to keep its death toll below 3,000. Remaining closed to tourism for over a year resulted in $33.3 billion in lost inbound revenue, or a 45.4 percent drop in contribution to gross domestic product, plus 84,000 jobs lost, ac
