Travel Megatrends 2021: The Subscription Model Becomes a Staple of Travel Industry Renewal
Photo Credit: A Selina co-working space available by subscription in Medellin, Colombia. Selina
Skift Take
Some companies will add subscriptions to their mix of revenue streams, while others will go to market with subscriptions as the foundational offering in attempts at becoming a sort of Netflix of travel.
In 2025, the subscription model, with its recurring payments, is a mainstream business model option for many travel companies. The vast promise of monthly or annual payments as an alternative to one-off purchases has been gaining traction.
In the past five years, lodging brands Selina, Oasis, and CitizenM each debuted a plan that lets remote workers hopscotch from property to property for monthly fees. You can expect other brands across travel sectors to sign-on to the concept, too. Some will seek steadily paying customers with subscription solutions that provide surprises to wow customers. Businesses may stack perks on top of their new mainstay subscription offering. And the subscription model may enhance the environmental sustainability that a chunk of travelers are now demanding.
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