Americans Flocked to National Parks for Summer Vacations: New Skift Travel Tracker Survey


Skift Take

The substantial decline in new Covid cases didn't seem to give travel a much-needed boost. In August, 36 percent of Americans traveled, only one percentage point higher than in July.
Another peak of coronavirus cases seemed to be behind us when we entered August in the U.S. Many universities opened for classes and sent a wave of parents delivering children to campuses. August seemed to be poised to be a minor travel boost from July. Yet the number didn’t change much. According to Skift Research's U.S. Travel Tracker August survey, 36 percent of Americans traveled in August, only one percentage point higher than in July. This is despite the fact that consumers were less fearful of the virus, with 50 percent of surveyed consumers saying they were very concerned about the coronavirus, dropping from 57 percent in July. Summer vacation has been the main dr