New Etihad Airways Wellness Ambassador Assigned to Make You Feel Safer in the Skies


Skift Take

Etihad has created a new onboard role to help travelers feel more comfortable — and safe — during this challenging time.

Airlines around the world are trying to make their customers feel safe enough to return to flying. Etihad Airways has taken things a step further, by introducing in June the launch of Etihad Wellness, which it describes as "an expanded and more comprehensive health and hygiene programme and customer guide." The champions of this new program are called wellness ambassadors, “who will provide essential travel health information and care so guests can fly with greater peace of mind." Bekki Abernethy, 33, who is one of these ambassadors, does her best to make customers feel comfortable. During boardi