Advances in Cameras Offer Huge Promise for Tracking at Events
Photo Credit: The trade show floor at the National Electrical Contractors Association's 2015 conference in San Francisco. Flickr / National Electrical Contractors Association
Skift Take
Cameras may be the best all-in-one tool for events that currently exists. Beyond facial recognition and reading emotions, they can also provide extremely accurate real-time images of how attendees are moving around a venue.
The explosion of tech into the meetings and events space has gotten a lot of companies excited, with many looking to invest in emerging technologies such as artificial intelligence and virtual reality. For the most part, though, event management companies are focusing on very basic improvements to data capturing, such as scanning attendee badges before they enter panels. The industry was a black box for so long that even the most simple methods of tracking attendees are a big improvement on the past.
Still, the industry is very much in an experimental stage when it comes to measuring and tracking meetings. It remains difficult to get comprehensive data about attendee movement and behavior, even as the industry funnels more money into tech research and development.
With that said, cameras are emerging as one of the simplest and most effect
