Booking and Expedia Battle to Offer Connected Trips and 18 Other Top Digital Stories This Week
Photo Credit: Travelers are waiting on a long line in a crowded Budget car rentals site. Booking sites have hopes to make this process quicker with connected trips. Flickr / Jim Jegans Jr
Skift Take
This week in digital, the online booking giants strive and compete to give travelers a more seamless experience. Meanwhile, travel management company Serko is making partnerships with major travel companies to help its expansion in international markets.
Digital Travel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here.
Booking Holdings and Expedia in Arms Race to Deliver the Connected Trip: From the wishful thinking and hype of years ago, the connected trip is beginning to draw real investment and to become a thing. It will take a very extended period of time to make it a more meaningful development. In that faraway horizon, will there indeed be any differentiation among the leading providers?
Travel Manager Serko Accelerates Global Expansion With Booking.com Partnership: Now that Zeno is well-established in Serko's home market, the next step is to bring that same popularity abroad. The travel management company is forming partnerships with major players to help it gain traction in the U.S. and Europe.
Serko’s Quest to Conquer the World With Its Artificial Intelligence-Powered Booking App: Serko made its first moves into the U.S. about a year ago, but the company still has a long way to go before it it is established in the North American market. Its newest partnership with Booking Holdings s
