Marriott Continues Bonvoy Push Through Tech Hiccups and Growth
Skift Take
If anyone was hoping to see change on the horizon for Marriott's Bonvoy program, which has suffered its fair share of integration and IT issues, it doesn't seem to be on the road map. At Skift Global Forum in New York City, Marriott's chief financial officer practically doubled down on its future.
Like it or not, Marriott's Bonvoy loyalty program is here to stay. At Skift Global Forum in New York City last Thursday, Marriott Chief Financial Officer Leeny Oberg suggested that Bonvoy would continue to be an aligning brand as the hotel giant continues to grow and expand into new markets.
Not surprisingly, during the Q&A portion of the talk, two out of the three top questions submitted by the audience homed in on Bonvoy's rocky integration with Starwood Preferred Guest and its members. And in its defense, Oberg stuck largely to the Marriott talking points: Integration issues happen when merging two massive loyalty programs, and in time, things will settle. In short, deal with i
