Charting the Path to Easier Booking for Business Travelers: Amadeus Exec Explains
Skift Take
New distribution technology has a lot of potential to improve booking for business travelers, but first airlines are going to have to make some compromises.
New Distribution Capability, or NDC, has been getting a lot of press over the past couple years, and increasingly global distribution providers, travel management companies, and airlines are adopting it. The technology is purported to make the booking process better for business travelers, giving them access to better deals and more content.
Still, for all the buzz around it, adoption is slow and it can be hard to get a clear answer as to why. Plus, for the layman, New Distribution Capability can seem so overly-technical that it’s hard to pin down what, exactly, it is.
Ilia Kostov is the senior vice president of global accounts and business travel at Amadeus IT Group, one of the leading global distribution systems, and he is deeply embedded within the world of New Distribution Capability. In 2018, Amadeus formed an advisory council called NDC-X, bringing together airlines and travel agencies to discuss the progress and pitfalls surrounding the new distribution capability.
Sk
