What’s Driving Europe’s Shifting Accommodation Industry: New Skift Research
Skift Take
The European Union is the largest tourism destination in the world. Its accommodation sector is critical infrastructure supporting all of those travelers. Understand what shifts are taking place not just at the top level but also across subsectors, countries, and companies.
Our latest research, a market size of the European Union accommodation sector, continues Skift Research’s effort to size the global travel industry. It builds upon our earlier U.S. accommodation sector market estimates by crossing the pond to Europe for the first time in this research series. This report covers all 28 member states of the European Union including, for the time being, the United Kingdom.
Skift Research estimates that the accommodation sector in the European Union generated revenues of €200 billion ($219 billion at the current exchange rate) in sales in 2018. Further, we fore
