Wellness Targets the Nightlife
Photo Credit: A crowd is shown at an event. Many festivals and nightclubs are getting a wellness revamp. Unsplash / @nickxshotz
Skift Take
Millennials and Gen Z don’t want to kill festivals and clubs with their wellness wants, but they do want the event spaces to keep up with the changing times.
Music festivals and nightclubs have long been associated with substance-fueled hedonism. But not so much in 2019. With an increasing number of millennials opting for sobriety over boozy benders — and with the wellness trend becoming more mainstream — it’s no surprise that festivals and clubs would get a self-care makeover.
Take nightclubs: Some have started to offer kombucha on tap so club-goers can hydrate while electronic music blasts. New wellness-focused experimental events have entered the scene, like Ambient Church, which is part rave and part meditation class. The shift shows that partying isn’t out of style, but the wellness set expects something different than clubgoers of the past: They want to leave feeling better than when they arrived.
Festivals are getting a wellness revamp as well. Not only are major players like Coachella a
