Skift Take
Take a deep dive into American travel spending habits by category, demographics, and destinations — and over time.
The U.S. is one of the most diverse countries in the world, and its residents' travel habits reflect that. That makes studying different demographics and travel-spending categories key to understanding the American traveler.
In this report, we're able to answer questions like how many Americans travel and what does a typical American spend on travel in a given year?
We're able to break these answers down into four top-level categories — transportation, lodging, food and drink, and entertainment — as well as several subcategories that are contextualized relative to each other, relative to general year-round consumer spending, and as average household spends.
Further, we break down travel spending by a number of important demographics and are also able to present it in a historical context with data spanning the time frame from 1997–2017.
Taken together, Skift Research aims t