Hyatt Plots Next Moves in Its Loyalty Chess Game
Photo Credit: Zodiac landing on the seventh continent, National Geographic Orion, Niko Harbor, Antarctica. Hyatt
Skift Take
Hyatt has big plans for its World of Hyatt loyalty program, as illustrated by a recent presentation by CEO Mark Hoplamazian and yet another partnership in the works.
Check the Hyatt "newsroom" on any given week, and there's a decent chance that there will be loyalty news to share. That's marketing, no doubt, but it's also a function of just how much innovation and progress the Chicago-based hospitality company is churning out with its World of Hyatt loyalty program.
Last week Hyatt's CEO Mark Hoplamazian shared insight into the future of World of Hyatt with respect to the company's recent acquisitions. Speaking at the Goldman Sachs Lodging, Gaming, Restaurant, and Leisure Conference in New York City, Hoplamazian shared that the recent acquisition of five new hotel brands was slowly feeding Hyatt's loyalty strategy. Later this year it still expects to roll Alila and Destination Hotels into World of Hyatt.
Separately the compa
