Keeping Up With the Escalating Standards in Luxury Hospitality
Photo Credit: Aman Tokyo. The level of competition at the ultra-premium end of hospitality is unimaginably high. Aman
Skift Take
The level of competition at the ultra-premium end of hospitality is unimaginably high, and it keeps getting higher. Extraordinary service and experiences quickly become table stakes as guest expectations continue to skyrocket. A culture of creativity gives the best hoteliers that distinctive edge.
On Experience
Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.One of the often unseen things about luxury hospitality is how quickly things go from the extraordinary to the expected. Just as hedge fund traders are always looking for some small optimization to find “alpha” and beat the market, hoteliers at the highest end are in the same boat. They’re constantly fighting to find the strategies and tactics to stand out in a world of very high competition and very high expectations.
Simply put: Luxury travelers today see more scenarios. They are more mobile, have seen more at every level of the game, and have ever-rising expectations on what they get for their money.
The idea behind this piece struck me as I was having a drink with Jean Luc Naret, an esteemed hotelier who now runs La Réserve Paris, which won the distinction of Best Hotel in the World in Condé Nast Traveler’s 2017 Readers’ Choice Awards. Naret and his team are competing at the Olympian level of the game.
