U.S. Affluent Travelers Plan More Wellness Trips This Year: Skift Research
Photo Credit: Although their incomes are all relatively high, U.S. affluent travelers have varying travel preferences. Above, four people enjoy time on a yacht. Pexels / Bruce Mars
Skift Take
In its third year, Skift Research’s U.S. Affluent Traveler Survey provides necessary insight for travel industry insiders by revealing the particularities of this lucrative target market.
Amid our ever-evolving world and industry, it’s a challenge for travel brands to keep tabs on consumer preferences. It’s with this challenge in mind that Skift has created a series of annual surveys focused on monitoring different cohorts of travelers.
The latest report presents the results of our U.S. Affluent Traveler Survey 2019. The report begins with some of the major trends for the year among the group that emerged from the latest data. We then focus on year-over-year comparisons to showcase those areas that have changed the most over time. The bulk of th
