The Online-First Future of Events
Photo Credit: Spectators at a gaming tournament last year. The meetings and events sector is well positioned to evolve as a new generation enters both the workplace and society. Flickr / Michael Dunn
Skift Take
A major shift is happening in not just how people engage online but how that spills over into their normal lives. Paying attention to what's happening now will help your organization stay relevant going forward.
For the last year or so, I've been thinking about how the meetings and events sector is positioned to evolve as a new generation enters both the workplace and society.
The issue, for now, is that people of this generation are always online, and their decision-making is intermediated by online communication platforms. They still crave experiences, but they are always connected.
Check out my thinkpiece on how the wider events sector should learn from and embrace the changes in how attendees operate.
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