Luxury Agency Groups Tackle the Recruitment Conundrum
Photo Credit: The Glion Institute of Higher Education, which is part of Sommet Education in Montreux, Switzerland, has launched a master's program in luxury and guest experience. Sommet Education
Skift Take
Today's luxury agent has to be part travel advisor, part business person, and part life coach. Finding candidates with this trifecta of skills is no easy task. That's why a pair of top luxury agency consortia is tackling the recruitment conundrum through education.
Outdated perceptions about travel agents, or the view that it's a career path devoid of the same opportunities as hospitality or tourism marketing, are some of the reasons that courses about travel agency operations are sparse at the university level.
To address the issue, two of the world’s top luxury agency consortia are beefing up educational offerings for potential agents to develop a pipeline of quality candidates for recruitment.
Virtuoso and Traveller Made are taking on the challenge and taking on different approaches in trying to find highly-qualified young people.
Traveller Made, based in Sion, Switzerland, announced a partnership with Sommet Education, the parent of Les Roches Global Hospitality Education and Glion Institute of Higher Education, both rated among the top six hospitality schools in the world.
Through the partnership, students will benefit from original course content and learning experiences developed collaboratively by Traveller Made and Sommet
