FutureBrand study: The countries that are best positioned to be brands of the future
Skift Take
Talk of countries as brands is often superficial, but FutureBrand's picks do an excellent job of encompassing everything from quality of life for residents to the soft power natin's project beyond their borders.
For the past eight years, international brand and design consultancy FutureBrand has released the Country Brand Index (CBI), an in-depth study of country brands and perceptions that surveys 3,6000 business and leisure travelers across 18 countri
