Companies Continue to Invest in Events
Photo Credit: A session at Money Conference 2018. Flickr / MoneyConf
Skift Take
Events have taken on an increased importance to corporate marketing efforts, even as costs have risen. It will be interesting to see if organizations are forced to reduce events in order to save on costs sometime in the next few years.
The meetings and events sector has experienced major growth in recent years, with companies devoting a larger portion of their marketing budgets to running and sponsoring branded events.
This week we have even more evidence that companies and organizations believe events are extremely valuable. Research from event marketing software provider Splash shows that executives know events work, even if they don't know exactly how well.
Single-day conferences and seminars are most popular, while pop-ups and festivals remain niche choices for most corporations. Meanwhile, m
