6 Social Media Tools To Manage Your Online Marketing

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below. Considering the speed at which the travel and hospitality industry is evolving, you must make sure to consolidate your digital marketing initiatives. According to Mobile Marketing Watch, unfortunately, 85% of companies are unsure as to the best tools to use to manage their digital marketing; 48% of brands indicate that developing an effective social media strategy is the hardest part of their overall social marketing plans. Each tool meets a specific need which is why it’s so important to understand the main marketing objectives that social media can help you achieve before suggesting the most appropriate management platforms. Essentia