How Luxury Operators Dial Into Top-Producing Agents
Photo Credit: Andaz San Diego. Hyatt Privé launched this year. Hyatt
Skift Take
It's an old business axiom that 20 percent of customers are responsible for 80 percent of one's business. Top travel companies are recognizing this is certainly the case in the world of luxury travel agents. That's why more and more of them are starting to create novel programs for their best sellers.
In their continuing efforts to drive business from luxury agents, increasing numbers of high-end travel companies are creating exclusive clubs for top producers.
By-invitation-only groups offer advisors access, education and financial benefits, including increased commissions and free marketing dollars.
“These clubs are about relationships and also serve as an elite tool kit," said Victoria R. Boomgarden, president of Direct Travel Luxe.
"They offer extra training, access to a dedicated concierge, special upgrades, and some offer incentive prizes to top sellers or marketing dollars. We just can’t live without some of the benefits provided, including the ability to get to general managers directly via exclusive 24/7 preferred provider email channels.”
The concept is particularly common in the world of five-star hotels. Belmond serves up the Bellini Club, while Rosewood
