Aeroplan Announces New Loyalty Strategy After Air Canada Split
Photo Credit: Aeroplan's loyalty card Aeroplan
Skift Take
Aeroplan is laying out a case for members of its loyalty program to stick around after its split from Air Canada in 2020. And for those who don't care about elite status, it may not a bad deal.
Air Canada last year surprised its customers by announcing that it would sunset its partnership with Aeroplan, its outsourced loyalty program, and create a new product from scratch. That new program will eventually launch in 2020.
But after that milestone, Aeroplan has made it clear its members and a huge pool of points will still exist.
Where those customers and points will go has been a matter of great discussion — particularly among current Air Canada's loyalty members — but as of this week Aeroplan has
