Wyndham Hotels CEO on Life After Company Split: ‘La Quinta Will Be Transformational’
Photo Credit: Wyndham Hotels & Resorts CEO Geoff Ballotti says the addition of La Quinta to the Wyndham hotel portfolio will be "transformational" for the newly spun-off company. Wyndham Hotels & Resorts
Skift Take
In the hospitality business, the big are getting bigger — and, we hope, getting smarter about how they communicate that to consumers, and how they keep their hotel owners and franchisees happy. This points transfer and status match between Wyndham and La Quinta is a good start.
Wyndham Worldwide on June 2 completed its spinoff of Wyndham Destinations, and in doing so, created the newly formed hotel company, Wyndham Hotels & Resorts — home to 20 brands that include Super 8, Days Inn, Ramada, Dolce Hotels, Microtel, and now, La Quinta.
Led by CEO Geoff Ballotti, the new Wyndham Hotels & Resorts is no longer part of a massive hospitality company that once included timeshares and vacation rentals. Now it is its own franchise-led company made up of nearly 9,000 hotels, or 790,000 rooms, in 80 countries worldwide.
Ballotti, who has been CEO of Wyndham Hotel Group since 2014 and was previously CEO of the Wyndham Destination Network from 2008 to 2014, said the biggest advantage of the spinoff is the opportunity for growth that it provides, and the value that it's created for Wyndham's shareholders.
"This is really unlocking the value of what is by far and away, the most powerful, largest hotel franchise company with the best portfolio of best kno
