Small Events Try to Avoid the Cookie-Cutter Approach
Photo Credit: An Govhack Australia awards ceremony at Brisbane City Hall is pictured. A new report shows that small venues are embracing more varied ways for their customers to hold meetings. Flickr / Govhack Australia
Skift Take
Meeting venues are finding the value in flexibility, especially for smaller events that don't want to be stuck with one boring option. Designing a creative experience is easier when the site embraces variety.
Sometimes it's good to change things up. That applies to this week's guest-edited newsletter — your regular scribe is off this week — and, more importantly, meeting and event venues.
A new report shows that the number of venues with flexible spaces is increasing as small events in particular look to create a variety of experiences throughout the course of a gathering.
"The momentum in venues creating more flexible meeting environments is the standout result this year," said Mark Cooper, CEO of the International Association of Conference Centers, which rel
