New Wyndham Branding Should Enhance Its Loyalty Proposition

Finding and booking rooms within the Wyndham Rewards family of hotels is about to get easier thanks to a branding campaign on which the company is about to embark. Skift's Deanna Ting reports that 12 of the brand's 20 chains will soon be updated to include "Wyndham" in the brand names. Targeted chains include Super 8, Days Inn, Howard Johnson, and Ramada, though it's still not clear how the name Wyndham will fit precisely into each brand. Wyndham's move is part of a broader campaign to align the company's hotel chains better with its flagship brand as the entire group is packaged for a potential spin-off. But there are loyalty and consumer sentiment factors in play too. Better alignment across chains helps get consumers educated about the sc