IfOnly Raises $20 Million for Activities Booking: Travel Startup Funding This Week


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MasterCard, Hyatt, and others must have done their homework before they invested in IfOnly. Still, the startup certainly expects outsiders to take too much on faith about its progress.

Series: Startups This Week

Travel Startup Funding This Week

Each week we round up travel startups that have recently received or announced funding. Please email Travel Tech Reporter Justin Dawes at jd@skift.com if you have funding news.
The total publicized this week was more than $49 million. >>IfOnly, an online agency for booking activities and experiences, raised $20 million in Series D funding. Mastercard led the round. Hyatt, NEA, Founder’s Fund, Khosla Ventures, and others also invested. This round brings the total the San Francisco-based company has raised more than $40 million. The company, founded in 2012, offers activities, ranging from planting trees to sailing in a hot air balloon next to Mt. Everest, for sale to travelers, gift-givers, and locals. Much of its inventory is focused on about eight destinations, so far, with some exceptions. This winter IfOnly installed a new CEO, John Boris, formerly the chief marketing officer at photo-sharing platform Shutterfly. >>Lvji, an audio travel guide mobile application, has secured $19 million in a Series B funding rou