Disney’s New Toy Story Land Will Make a Play for Millennial Parents
Photo Credit: Toy Story Land will open at Disney's Hollywood Studios in Florida on June 30. Slinky Dog Dash, a family-friendly roller coaster, is pictured. Walt Disney World Resort / Matt Stroshane
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Disney's Hollywood Studios has been a construction site for years now, which can be off-putting to guests. Some will visit for the new Toy Story-themed land this year, but we expect the biggest crowds to appear in 2019 for the Star Wars expansion.
Disney's Hollywood Studios, an Orlando theme park devoted to the movies, has been in coming attractions mode for years now.
Officials announced a massive expansion of the nearly 30-year-old park in 2015, and serious construction has been under way for the last couple of years.
The blockbuster attraction — Star Wars: Galaxy's Edge — won't open until 2019. But Disney announced on Friday that a slightly more modest expansion for Toy Story Land will open June 30.
"Hollywood Studios is certainly in the middle of an amazing transformation, and clearly Toy Story is right at the forefront of that," said Phil Holmes, the park's vice president, at a media event previewing the new land Friday in New York City. "What's great about this continuing transformation is, at the heart of it, to really bring our guests into those favorite stories they have, truly an immersive environment."
At 11 acres, the new land is crafted to resemble the back yard of Andy, the owner of the toys in th
