Ctrip-Backed Chinese Booking Sites Plan Merger
Skift Take
Ctrip – with the help of some useful allies – continues to dominate China's fast-expanding travel industry. It will be interesting to see whether 2018 brings further expansion into Europe and North America.
Two of China’s mid-tier online booking sites, Tongcheng Network and eLong, have agreed to merge.
Ctrip, China’s largest online travel agency, and tech firm Tencent, the owner of WeChat, will be the major strategic shareholders of a new, enlarged Tongcheng-Elong.
Ctrip's announcement said the new entity would "provide wider traveler coverage and deliver gre
