Will Travelers Buy Singapore Air’s New Suites? — Airline Innovation Report
Photo Credit: Singapore Airlines last week introduced a new suite for its A380s. But will enough customers buy it? Skift / Brian Sumers
Skift Take
Singapore Airlines has created one of the world's most luxurious airline products. But is that enough to make the six-seat cabin profitable? Perhaps on a few routes. But we're skeptical about others.
The Skift Airline Innovation Report is our weekly newsletter focused on the business of airline innovation. We will look closely at the technological, financial, and design trends at airlines and airports that are driving the next-gen aviation industry.
We will provide insights on need-to-know developments in passenger experience, ancillary services, revenue management, loyalty, technology, marketing, airport innovation, the competitive landscape, startups, and changing passenger behavior. The newsletter, which will pop into your inbox on Wednesdays, will be written and curated by me, and it revolves around the business of airline innovation. We will look closely at the technological, financial, and design trends at airlines and airports that are driving the next-gen aviation industry. You can find previous issues of the newsletter here.
Singapore Airlines unveiled its new suite last week — it looks more like a miniature hotel room than an airplane cabin — and I flew thousan
