Visit Florida Faces Uphill Fight to Woo Back Canadians
Photo Credit: Canadian visitation to Florida has dropped nearly 25 percent during the past four years. Pictured are tourists on the boardwalk in Hollywood, Florida. Flickr / J.Byerly
Skift Take
Money talks no matter where you're from. More of Visit Florida's partners will need to dish out deeper deals if the state wants to get serious about presenting itself as affordable to Canadians when, in reality, popular attractions like Disney World only get more expensive.
Consider Visit Florida's challenges — the weak Canadian dollar, hurricane damage, and President Trump's America-first rhetoric — in trying to convince Canadians to vacation in the state at the levels they did several years ago.
Last year, 3.3 million Canadian travelers visited Florida, down nearly 25 percent from the 4.1 million Canadians that arrived in Florida in 2013. The Canadian dollar has fallen sharply against the U.S. dollar since 2013, and currently sits at about $1.27 Canadian to $1 U.S.
Canada is still Florida's largest international visitors' market. The currency fluctuations mean a Canadian vacation to the United
