Will Rough Guides and DK travel guidebooks survive Penguin’s corporate rethink?
Skift Take
The 30-day period may produce radical changes in how Penguin runs its travel program, but it won't determine whether or not the publisher's travel business will survive the digital threats it has failed to address for so long.
Penguin announced this week that it was entering into a mandatory 30-day evaluation period required by UK labor law to consider re-organizing its travel division, which consists of Rough Guides and Doring Kindersley Travel. The evaluation means it is highly likely that there will be significant job losses across the travel group.
A source at Penguin tells Skift that the publisher has not retained advisors to consider a sale of the assets. Penguin quietly and unsuccessfully shopped the Rough Gui
