4 Tourism Website Trends Highlighting User Experience and Design
Photo Credit: Cape Town Tourism's site, pictured here, features compelling images and videos to show travelers what they can expect in the destination. Cape Town Tourism
Skift Take
Tourism board websites in 2017 exist in an increasingly diverse world of platforms that have also been readily adopted by travelers as trip-planning resources. Here are some trends we noticed from our review of the world's best tourism websites this year.
For years, the only online presence many tourism boards had was a website – at best – with no way of knowing how effective those sites were at getting travelers to visit their destinations.
Fast forward to 2017 and tourism board websites are typically just one of many channels in which destination marketers engage with travelers. Will the tourism board website endure?
Earlier this month, we looked at this year's top 25 tourism board websites in the world and were impressed with what some destinations are doing with video, navigation, modular layout, and social media to make their sites more impactful. We looked for websites that would help make a traveler's trip-planning process easier and that would continue to fuel the inspiration they already have for visiting the destination.
Tourism board websites have in many cases become testing grounds for destinations to help them understand how travelers respond to certain messaging, services, or technology. And with many des
