Australian Hoteliers Are Having a Hard Time Finding Space for a Record Number of Chinese Tourists
Photo Credit: Australia has seen a surge in Chinese visitor arrivals, such as this traveler pictured here in Sydney, in recent years but its hotel industry faces challenges to accommodate them. Wikipedia Commons / Alex Proimos
Skift Take
China is the largest jackpot that many destinations including Australia are aggressively targeting but they should also ensure they have enough hotel rooms to keep up with demand before they open the marketing campaign and flight floodgates.
Australia has created an enticing recipe to attract more Chinese tourists in adding more flights, offering 10-year visas and promoting a better exchange rate. Some Australian hoteliers, however, feel there aren't enough hotel rooms in the country to keep pace with demand from China and other large international markets.
Australian destinations are particularly focused on attracting Chinese tourists this year because governments from both countries declared 2017 the China-Australia Year of Tourism which involves various trade shows, events and marketing campaigns in both countries to promote one another as destinations.
Chinese tourism to Australia is at a record high — some 1.1 million Chinese trav
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